Moonshine is more than just a drink in East Tennessee—it’s part of the region’s culture, history, and identity. And there’s no better place to explore that tradition than in Gatlinburg, home to some of the most visited and highest-rated distilleries in the country. Whether you’re planning your first trip or looking to try something new, Gatlinburg offers a range of tasting rooms where you can sip small-batch spirits, learn the story behind every jar, and soak up the true spirit of the Smokies.
In this guide, we’re highlighting three standout distilleries that every visitor should experience:
- Sugarlands Distilling Company – Known for immersive tastings and handcrafted flavors
- Ole Smoky Moonshine Distillery (The Holler) – America’s most visited distillery with live music and energy
- Tennessee Shine Company – A local favorite with bold flavors and a relaxed vibe
Each one offers something different—but all three give you a true taste of Tennessee.
Sugarlands Distilling Company – Parkway, Gatlinburg, TN
Located in the heart of downtown Gatlinburg, Sugarlands Distilling Company has become a must-visit stop along the Parkway for anyone curious about authentic Tennessee moonshine. Known for its wide variety of handcrafted spirits, immersive tastings, and friendly Southern atmosphere, Sugarlands is more than just a distillery — it’s a full experience. Whether you’re a first-time visitor or a returning fan, this popular spot offers a memorable look into the art of Appalachian distilling.
With hundreds of positive Sugarlands Distilling Company reviews, guests consistently highlight the engaging staff, unique flavors, and welcoming vibe. As one of the most photographed distilleries in Gatlinburg, it’s easy to see why Sugarlands stands out among visitors exploring the Smoky Mountains.
What to Expect at Sugarlands Distilling Company
Sugarlands is an active, working distillery that offers guests a behind-the-scenes look at its small-batch production process, while also serving as a tasting room, retail store, and live music venue. The space blends rustic design with modern touches—featuring warm wood interiors, copper stills, and branded displays that make it one of the most recognized stops along the Parkway in Gatlinburg, TN.
Guests must be 21+ to participate in tastings or purchase alcohol, but the distillery welcomes all ages to explore the retail space or enjoy live entertainment.
Tasting Experience
The tasting bar is where most visitors begin their journey. For just $5 per person, you’ll receive a guided tasting led by Sugarlands staff who walk you through a curated selection of spirits. The experience typically includes 6 to 7 different flavors, ranging from bestsellers like Appalachian Apple Pie to unique blends like Maple Bacon or Peanut Butter and Jelly moonshine.
The tastings are both informative and fun, offering background on each product and tips on how to enjoy it—whether straight, mixed into cocktails, or paired with desserts. No reservations are needed; tastings are offered throughout the day and are first come, first served.
If you’re interested in going deeper, Sugarlands also offers a Distillery Tour, which includes a behind-the-scenes look at their fermentation tanks, bottling area, and signature copper stills. The tour adds context to what you’re tasting, offering a clearer picture of how Sugarlands creates its award-winning products from grain to glass.
Products and Retail Store
The on-site retail shop features the full lineup of Sugarlands products, including:
- Classic and flavored moonshines (Apple Pie, Blackberry, Butter Pecan, and more)
- Small-batch sipping whiskeys
- Cream liqueurs and ready-to-drink canned cocktails
- Mixers, apparel, barware, and gifts
The shop also includes seasonal and limited-edition flavors that may not be available elsewhere, making it a great place to stock up or find something new.
For those who want to explore the full product catalog after their visit, Sugarlands offers nationwide shipping through their website. View available selections here.
Events and Live Music (As of June 2025)
As of June 2025, Sugarlands regularly hosts live music and community events at the Gatlinburg distillery. Their music lineup often features local and regional artists, with performances held in the open-air venue connected to the main distillery.
Events are updated frequently and can include:
- Seasonal celebrations (fall harvest, holiday weekends)
- Brand-sponsored tastings or product releases
- Meet-the-maker sessions
- Local vendor pop-ups and collaborative events
You can view the latest calendar of events here.
Location, Parking & Visitor Info
Address:
Sugarlands Distilling Company
805 Parkway, Gatlinburg, TN 37738
Hours:
Open daily – Monday – Sunday 10:00 a.m. – 10:30 p.m. Closed Early Christmas Eve, Closed Christmas Day; check the website for current times.
Contact:
Phone: (865) 325-1355
Website: sugarlands.com
FAQs: sugarlands.com/visit/faq
Ole Smoky Moonshine Distillery – The Holler, Gatlinburg, TN
Located right in the heart of downtown Gatlinburg, Ole Smoky Moonshine Distillery at The Holler is one of the most iconic and most visited distilleries in the United States. It’s the original Ole Smoky Tennessee Moonshine Distillery, built on heritage, music, and the tradition of Appalachian spirits. Whether you’re stopping in for a tasting, browsing the store, or just listening to live music, The Holler delivers a lively, immersive experience that reflects the heart of the Smokies.
Often ranked as one of the top things to do in Gatlinburg, this flagship location attracts thousands of visitors daily and has earned countless positive Ole Smoky Moonshine Distillery reviews.
What Makes The Holler So Popular?
The Holler isn’t just a distillery — it’s a gathering place. The open-air design, energetic crowds, and constant flow of live bluegrass music make it feel more like a festival than a retail stop. It’s also one of the most photographed moonshine distilleries in the region, and a quick search for Ole Smoky Moonshine Distillery photos shows visitors posing in front of the large branded barrels, mason jars, and rustic tasting counters.
If you’re visiting Gatlinburg, it’s one of the easiest walk-up experiences downtown. You don’t need a reservation and the energy is contagious from the moment you step in.
What to Expect During Your Visit
When you arrive at Ole Smoky’s Holler location, you’ll walk into an outdoor courtyard surrounded by wood, metal, and stone — with giant barrels, decorative jars, and a central stage often featuring live music.
Inside, the distillery operates as a retail shop and tasting room. You can:
- Sample up to 7 flavors for a small fee
- Watch the moonshine-making process through the glass
- Browse shelves stocked with every kind of Ole Smoky product
- Enjoy live music performances throughout the day
You do not need to book anything in advance, and tastings are available all day for guests 21 and over with valid ID.
What You’ll See Inside
Once inside The Holler, guests can:
- View the working distillery through large glass windows
- Taste a curated flight of Ole Smoky moonshine and whiskey
- Shop a large selection of spirits, merch, and gift items
- Watch live bluegrass music in the open-air courtyard
It’s an experience that combines education, entertainment, and authentic Appalachian culture. The Holler isn’t just a place to buy moonshine—it’s a place to soak up the spirit of East Tennessee.
Tasting Experience
One of the biggest draws at The Holler is the guided moonshine tasting. For just $5 per person, guests over 21 can sample a rotating selection of Ole Smoky’s signature moonshine and whiskey products.
Tastings are led by staff who not only pour, but also entertain—offering fun facts, recipe ideas, and tasting tips. Each tasting includes several flavored moonshines (from classics like White Lightnin’ to favorites like Apple Pie and Butter Pecan) and gives visitors a hands-on introduction to Ole Smoky’s top products.
Tastings are first come, first served and operate all day long. No need to book ahead.
Click here to learn more about tastings.
Top Flavors to Try
Some of the most popular flavors, according to recent Ole Smoky Moonshine Distillery reviews, include:
- Apple Pie – A sweet, smooth classic that tastes just like homemade pie
- Peach – Subtly sweet and easy to sip
- Salty Caramel Whiskey – Great for gifting or mixing with desserts
- Hunch Punch – A crowd-pleaser for fruity flavor lovers
You’ll find these and many more during your visit—plus seasonal releases and limited batches you won’t find in stores.
What They Sell
Inside the Holler, the Ole Smoky store carries:
- Full-size jars of moonshine and whiskey
- Ready-to-drink canned cocktails
- Seasonal and specialty spirits
- Branded apparel (shirts, hoodies, hats)
- Shot glasses, flasks, and accessories
- Gift packs for birthdays, holidays, or tastings at home
Can’t carry everything home? Their products are available online through Ole Smoky’s official shop.
Many seasonal or limited-edition flavors can only be found on-site. If you’re visiting in person, it’s a great chance to grab something not available in stores or online.
Music & Events
Live music is a staple of The Holler. The distillery hosts regular bluegrass performances in the open-air courtyard, giving the entire area a lively, welcoming feel. These shows are free to enjoy and happen frequently throughout the day and evening.
The Holler’s live music stage makes it a destination, not just a stop—and it’s one of the few distilleries where you can sip and listen to top regional talent at the same time.
For upcoming event details, check out their website.
Location, Hours & Getting There
Address:
Ole Smoky Moonshine Distillery – The Holler
903 Parkway, Suite 128 Gatlinburg, TN 37738
Hours:
Open daily. Check the official site for current hours.
Parking:
There is no private parking at The Holler, but public parking lots are located within walking distance.
Important Note:
The Holler is the Gatlinburg flagship location. If you’re searching for Ole Smoky Moonshine Distillery at 6th Avenue South in Nashville, TN, that’s a different property entirely.
Good to Know Before You Go
- Tastings are for 21+ guests only and require a valid ID
- Groups are welcome, but tastings are walk-up only—no reservations
- Family members under 21 can enter the retail space but cannot participate in tastings
- Live music is free and open to all visitors
- This location can get busy—mornings or weekdays are best for shorter lines
Check tasting details, shop featured products, and view the latest event info here
Tennessee Shine Company – Gatlinburg
Looking for a laid-back, flavorful, and true Tennessee moonshine experience? Tennessee Shine Company is one of the best stops in the Smokies for handcrafted spirits, local charm, and free tastings. With locations in Gatlinburg and Sevierville, this family-run brand has become a favorite among travelers looking for authentic Southern flavor without the crowds or touristy feel of larger distilleries.
Whether you’re a seasoned moonshine fan or trying it for the first time, Tennessee Shine Company offers a welcoming tasting experience rooted in Appalachian tradition.
What Is Tennessee Shine Company?
Founded on the belief that moonshine should taste as good as the stories behind it, Tennessee Shine Company is a locally owned distillery that focuses on small-batch production, unique flavors, and customer experience. It’s a place where you can sip moonshine made with care, browse signature products, and enjoy a slower pace—all while learning about Tennessee’s moonshining roots.
Their Gatlinburg and Sevierville locations are two of the most popular stops for travelers wanting a no-pressure, flavor-packed tasting experience. Just look at any list of Tennessee Shine Company reviews, and you’ll see why visitors love the friendly service and down-to-earth atmosphere.
Why Visit Tennessee Shine Company?
Unlike some larger commercial brands, Tennessee Shine Company – Gatlinburg offers a more intimate, relaxed vibe. The focus is on flavor, tradition, and experience, not flashy marketing. The staff is known for making visitors feel at home, and the tastings are quick, easy, and filled with fun facts about moonshine history.
The company even has its own mini moonshine tour, where guests can learn about Appalachian moonshine culture—how it was made, hidden, and passed down across generations. The tour includes:
- A look at old-school distilling methods
- Details on the evolution of moonshine in East Tennessee
- How Tennessee Shine Company produces its spirits today
Address and Hours of Operation
Tennessee Shine Company – Gatlinburg
519 Parkway, Gatlinburg, TN 37738
Located along the main strip in downtown Gatlinburg, this location is perfect for foot traffic and group visits. It’s walkable, easy to find, and surrounded by popular shops and restaurants.
Hours:
- Monday to Thursday: 10 AM – 10 PM
- Friday & Saturday: 10 AM – 11 PM
- Sunday: 12 PM – 8 PM
Contact:
(865) 325-1468
info@tnxxxmoonshine.com
The Tasting Experience
Tastings are completely free and offered all day long for visitors aged 21 and older. You don’t need a reservation—just walk in and let the team guide you through the lineup.
During your tasting, you’ll sample several of the brand’s most popular moonshines, whiskeys, and cream liqueurs. The staff keeps it light, engaging, and informative. They’ll share stories behind each product and offer suggestions for how to enjoy them—straight, mixed, or over dessert.
This experience is what sets the brand apart. You’re not just sipping alcohol—you’re getting a quick lesson in moonshine tradition from locals who love what they do.
What to Try: Top Flavors and Fan Favorites
Tennessee Shine Company is known for its creative and bold flavors, including some that are hard to find anywhere else. Here are just a few of the standouts available in Gatlinburg and Sevierville:
- Moonshine Pickles – Yes, real pickles soaked in moonshine
- S’mores Moonshine – Dessert in a jar, with marshmallow and chocolate notes
- Cotton Candy Moonshine – Sweet, colorful, and surprisingly smooth
- Choco Moo Cream – A chocolate cream liqueur that tastes like spiked chocolate milk
- Salted Caramel Whiskey – Rich, smooth, and a favorite among whiskey lovers
You can browse their full product lineup here.
Want to shop online instead? You can view which products are available for shipping here.
What They Sell In-Store
Both the Gatlinburg and Sevierville locations have large retail spaces stocked with:
- Full-size jars of moonshine and whiskey
- Cream liqueurs and seasonal spirits
- Branded merchandise (T-shirts, hats, shot glasses)
- Gift packs, tasting bundles, and accessories
- Unique items like Moonshine Cherries and jams
Many flavors and merch options are only available in person, so visiting the store is the best way to see everything Tennessee Shine Company has to offer.
Tennessee Shine Company Photos: What to Expect
Both locations offer great photo ops—especially for travelers wanting to capture that “authentic Tennessee” moment. When searching Tennessee Shine Company photos, you’ll often see:
- Exterior shots of the Gatlinburg and Sevierville storefronts
- Rows of colorful moonshine jars inside the tasting area
- Branded barrel displays and rustic decor perfect for social posts
- Visitors smiling with their tasting cards or favorite jars
The Gatlinburg location in particular is walkable, photo-friendly, and right near other Smoky Mountain attractions.
What to Expect:
Looking for a fun night out in Gatlinburg? Tennessee Shine Company offers a lively tasting experience with up to 8 moonshines and 5 bourbons to sample. Whether you’re starting your evening or winding down after a day in the Smokies, this stop adds flavor to any trip. Open late on weekends and throughout summer.
The Best Moonshine Tastings in Gatlinburg
No trip to Gatlinburg is complete without experiencing the moonshine that put this mountain town on the map. From the crowd-friendly buzz of Ole Smoky’s The Holler, to the warm hospitality of Tennessee Shine Company, to the award-winning spirits and live music at Sugarlands, each distillery brings something unique to the table.
Whether you’re in it for the flavors, the history, or the photos, these local spots offer more than just a tasting—they deliver a full experience. With convenient locations along the Parkway and plenty of options to shop, sip, and explore, Gatlinburg’s moonshine scene is a can’t-miss part of any Smoky Mountain getaway.
Planning a trip? Save this guide and taste your way through Gatlinburg—one jar at a time.
Where to Stay Near Gatlinburg’s Top Distilleries
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